Some companies mainly communicate through their blog. Much like a journal, ours is simply a place for us to collect our thoughts on business and marketing and share them with you (and hopefully give you an indication of how we think). As our clients come first you probably won’t see a new entry here every day, but we hope you come back and join the conversation – or you can sign-up for our RSS feed if it suits you more.

Apr
18

Social media is great, but it isn't free

BY JAMES ROBERTS  |  TAGS:  PROMOTION,  ECONOMICS,  SOCIAL MEDIA
Promoting your business can require a significant investment. Media and creative fees will add up over a sustained advertising campaign. Good PR doesn’t come cheap either. And a decent direct marketing campaign – well, that’s going to require more than shirt buttons. So social media can seem like a bargain. After all, some people will even tell you social media is free....
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Feb
25

What do your phone options say about your brand?

BY JAMES ROBERTS  |  TAGS:  BRAND,  PROCESSES,  PEOPLE,  STRATEGY
Brands have multiple touch-points and they need to be managed consistently if the brand is to grow. The claims on a website need to be backed up by the experience a customer has when they walk into a store and how they feel when they eventually use a product. If everything’s saying ‘wow’, the chances are they’ll go and tell their friends and come back for more. Bu...
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Feb
7

Beyond brand loyalty (or why I love John Lewis)

BY JAMES ROBERTS  |  TAGS:  BRAND,  STRATEGY,  PRICING,  PROMOTION
Brand loyalty is great. It’s what most businesses strive to achieve. You want customers to come back time and time again. After all, you’ve spent money convincing them to buy what you sell so you need to maximise their lifetime value. But is it enough? In short, no. Why? Because people can be loyal for the ‘wrong’ reasons. For example, if you look at my ketchup bu...
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Jan
7

We're Recruiting | Client Marketing Executive | Topsham, Exeter

BY JAMES ROBERTS  |  TAGS:  RECRUITMENT,  JOBS,  PEOPLE
Ground-breaking cross-media campaigns. Brand launches into national retail outlets. Research for blue-chips. Strategy for established businesses. Lead generation for new ones. These are just some of the projects we’ve delivered over the last 12 months and the sort of thing our new Client Marketing Executive will be getting their hands on (it's no ordinary marketing job in Devon). T...
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Jan
7

At Long Last

BY JAMES ROBERTS  |  TAGS:  COMPANY NEWS,  DIGITAL
We’ve made it. At long last we've managed to get around to breathing some life into our own site. Is it finished? Certainly not. A case of “Cobblers’ children”? Possibly. Doing lots of great work for our clients instead? Definitely. Today, great client service isn’t a competitive advantage - it’s a prerequisite for long-term survival. So not responding...
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Latest blog
Social media is great, but it isn't free

Promoting your business can require a significant investment. Media and creative fees will add up over a sustained advertising campaign. Good PR doesn’t come cheap either. And a ...
Read full article

What do your phone options say about your brand?

Brands have multiple touch-points and they need to be managed consistently if the brand is to grow. The claims on a website need to be backed up by the experience a customer has when t...
Read full article

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